![]() ![]() Beacon technology offers a new context for an old concept.Īs we know it now, the beacon technology was introduced by Apple alongside a dedicated communication standard.Ĭalled iBeacon, it was soon followed by Google’s Eddystone. Like lighthouses guide ships and show where the land is, beacon devices provide information and navigation to smartphone users. The concept of beacons is as old as, for example, hand watches. ![]() Brief History: Where Did Beacon Technology Begin? Part of indoor and outdoor positioning systems and Internet of Things (IoT) networks, beacons use proximity technology to detect human presence nearby and trigger preset actions to deliver informational, contextual, and personalized experiences. Most beacons are small computers, roughly the size of a standard Wi-Fi router. How they benefit companies across industriesīeacon devices are at the heart of beacon technology.If you are not familiar with the technology and consider implementing it in your business, our guide details everything you need to know about beacons. Cost-effective, easy to deploy, and straightforwardly effective, beacons have become one of the most popular ways to engage customers across industries, especially in retail and marketing. ![]()
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January 2023
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